During this assignment I was influenced my reattach which gave me my idea for my final design. The reason for this type of design is because during my research I found that the use of fluorescent colours lacks in way finding systems today and therefore would be unusual to use, I also felt that the use of the bright colour would also attract a student target audience as we are often attracted to bright happy colours. I then came up with this idea of a clip which clipped on to the card and hung from a piece of wire, the idea of this was to make it look modern and sophisticated. During my research I took images of the way finding system in Leeds College Of Art and I saw how it lacked in colour and creativeness and felt that for an art college the way finding was lackadaisical, because of this, I decided to completely change the colour to brighten the images up. During this task I found a series of difficulties a main difficulty which was the fluorescent paper as the colour doesn't show on a computer so was hard do visualise when creating the design another difficulty was finding fluorescent paper as limited amount of shops stored it, and if I ordered it online it wouldn't of come soon enough, but next time I will be ahead of time. Overall I feel that this task could have been better if I gave myself more time to complete my ideas, as I felt that I rushed this assignment. However I am happy with my final design as I think they are an improvement to the current way finding system and relate to my target audience.
During this assignment I was also again influenced by my research I found this assignment particularly enjoyable as, it was editorial based and the topic which I choose drugs from research lead me to be able to create some interesting imagery which was enjoyable to do. During this project I was heavily influenced by image distortion and optical illusions as in my research I when I type the word 'Drugs' into creative websites, distortion and Illusions were popular. In terms of context of my leaflet I gathered information offline do gain a knowledge on the effects of drugs which also heavily influenced my final outcomes. The struggles that I have came across in this project, is deciding what paper to print on and the layout of the text, however I have now learnt looking back on my idea that if i was to carry out this project again I would use less text and keep it simple as, my target audience 'students' would not read a full page of text. In summary to this brief I am happy with my final outcome as I enjoyed the experimentation processes, and I'm happy with the way the overall project appeals to my target audience being students.
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