OUGD503 - Responsive - Professional Talks

YCN TALK

The other day we had talks from a number of professionals about industry and the tasks that they have taken on. 

• March brief/grime music
• Wanted to create an app which was a business card
• Likes doing showcase events to empower people
• BBC 1 extra showcase
• Film workshops during summer
• Design work for the government is difficult

Brief DLC

Leeds heritage and culture poster

Help people across Leeds get their design and help their literacy skills

Important!

If you don’t plan, then your work won’t be successful

Collaboration is important helps influence your work

To be a successful designer you need: 

• Accomplished portfolio
• Exposure
• Use online sources to help do this

Butter Crumble

• Leeds food fest
• Old red bus station
• Social enterprise/ in your local area

Tips about collaborating 

• Collaborating helps you to design a bit differently, which enhances your skills in design
• Do a bit of research before collaborating so you know a bit about them?
• Cooperate be open minded
• Be confident with your work

Interacting with other people not just designers make sure it’s a range of people

If you haven’t got the same style its fine, as long as you have a similar approach, its best that you match in one of those areas otherwise it would make it difficult to collaborate. Have to find the right medium between art directing and collaborating.

The larger group you work with the more difficult it is to collaborate

How to get you out in industry?

  

• Social media and advertising yourself is important
• Twitter/Instagram/Facebook/behance/design inspiration 

YCN  - Who to approach? 

• Creative network
• Individual members / students/illustrators/photographers/ senior members/
• Insights and intelligence = a lot of research the work they do
• Sourcing creative talent
• Make sure you don’t close of influences

Why is YCN good? 

• YCN is a good network because it opens doors to bigger agencies
• Helps you connect with clients
• Helps your Learning and development                                                                           Check out their events

 YCN BRIEFS 

• Moving image is engaging and different as they don't get many applications submitting moving image videos so when people to it stands out.
• YCN Student awards
• Visuals and mock-ups are a must need on a professional standard
• You can also submit your own briefs to YCN and set your own task & competition.