OUGD504 - Design Production - Studio Brief 02 - Design for Screen

The brief: Create an immersive and engaging screen based user experience for a media of your choice, this could include; website, app, streaming service, title sequence, ident's, onscreen graphic overlays, etc. Before undertaking this brief you should identify the following; _ The client _ The problem _ The target audience _ The overarching aim of the project (what are you trying to achieve) The role of the communications: Deliver a world-class digital experience that engages the audience, how can you maximize the potential of digital devices? Considerations: Must be global — Digital formats are viewed on a global scale, this must inform your approach and design decisions. Use mixed media — A combination of image, audio, and video should be used to communicate your message Research  To begin this brief I first started off by looking at engaging screen uses that already existed. Such as Web design, app Desin & video design.

What I've noticed during my research of websites and apps is that the use of bold colors is seen often, this is cleverly used and makes the apps and websites seem more intriguing & interesting to look at and catches a customer's eyes attention. The common typeface that we see that's been used is sans serif this is a modern font which is used in every day modern design, it's clear, bold & simple there for is universal so works when shrunk and expanded to all sizes, which makes it easier to communicate to a customer. I've also noticed the use of different shapes on that apps & websites this is because it creates diversity and creates image interest drawing your eye to a certain point on the page. 

When it comes to the capacity of imagery on these apps and website there seems to be a wide mix of clustered and simple sites, which both work well due to their topic however when it comes to web and app design I find the simpler sites work better as there easier to navigate round & also are quicker. 

From this, I began to research what makes us attracted to websites and app design. 

Make Your Content Irresistible

1. All the promotion in the world won’t build a thriving audience if your content sucks. Truly incredible content, products or services can be your best marketing tool. Everything you do online has to start with creating something incredible.
2. Don’t be afraid to say what everyone else is thinking that not saying. Other people are probably thinking about it too, and they’ll love you for being brave enough to say something.
3. Write epic shit.
4. While you’re at it, make a real case for why the world should actually give a shit about what you have to say.
5. Put your words in a different format. Go visual. Try creating an infographic or SlideShare presentation.
6. Go big. Write something so incredibly thorough and valuable that people are compelled to share it.
7. Interview someone exciting. You’ll learn something and the interviewee will probably share your session if you do a great job.
8. Learn how to create a viral post, and try creating one yourself as many of our readers like Maria, Benny, Steve and Jim have done.
9. Cut out the fluff. Publish when you have something worthwhile to share, not when your calendar says you’re supposed to publish.
10. Headlines! Headlines! Headlines! They’re ridiculously important. Enough said. Try these 5 easy tips for writing catchy headlines from Jeff Goins.
11. Give away your secrets. All of them.

Take Your Show on The Road

12. Be everywhere (as my friend Pat Flynn likes to say). Make videos, create a podcast, represent on different social media platforms.
13. Write guest articles for other blogs. This is still one of the most effective and underused strategies for building your own audience. Just do it and stop making excuses. Start with this complete overview of how to land guest posting spots by Glen Allsopp.
14. Join Help a Reporter Out (HARO). Do a good job and you might just end up on the front page of Yahoo like our friend Jaime Tardy did.

Make Your Case Clear

15. When someone comes to your site, you have to answer the question they’ll be asking themselves: “why should I spend any time on this site instead of one of the dozens of other sites I already know and love?” You have to answer this question quickly, clearly and compellingly. Your Unique Selling Proposition is the key to making your case. If you don’t have a USP, it’s time to get one. Start with our guide to finding your USP.

Keep Them Coming Back

16. The best audience is a captive one. Instead of constantly relying on other sources of traffic, create your own by getting your visitors to subscribe to updates from you (focus on email first, social media second).
17. Directly ask people to subscribe once in a while. Tell ’em what’s in it for them.
18. Create special subscriber-only content.
19. In your welcome email for new subscribers, point them to your social media profiles so they can connect with you in different ways.
20. Optimize the heck out of your email sign-up offer. Try placing email sign-up boxes in different places (in your header, sidebar, within posts, end of posts or footer). Try changing the wording, button label, call to action and offer. See what works best over time. Just keep the best interests of your audience in mind and don’t do anything you don’t appreciate yourself.

Make it Pretty(her) and More Functional

21. Your site’s design matters more than you think. If you have a crappy looking design, you’re missing out because too many of your hard-earned visitors are leaving before they read your incredible content.
22. Design for function. What do you want your site to achieve? You want to hook your visitors and keep them coming back. Design with the end goal in mind.
23. Use social proof. New visitors are looking for clues about whether your site is worth spending time on. Use validation (in the form of metrics, testimonials, “as seen in” logos, etc.) to reinforce your value.
24. Make it easy for people to share your content (try using a plugin like Digg Digg, for example).

Play Nice with the Search Engines (SEO)

25. Optimize your headline and content URL for the search engines. Use the Google Keyword Tool to find popular keywords. Don’t worry about optimizing your content. Write for humans like normal but use keywords in your headline and content URL.
26. Make sure your site is Google friendly. Offer a sitemap, use an SEO-optimized platform (or plugin) and register for Google Webmaster Tools.
27. Focus on optimized content instead of link-building for long-term SEO success.
28. Make your site as fast as possible. Site speed is now a factor in search rankings, and a faster site will keep more people from leaving before your page loads. Consider moving to a faster web host and leverage caching (if you’re on WordPress try using a caching plugin like Quick Cache).

Borrow What Works

29. Innovation is important, but using proven formulas is smart and effective. Don’t be afraid to borrow from what you’ve seen work elsewhere. Try to figure out how other sites are bringing in visitors and try their techniques. Don’t copy directly, just tweak things to suit your own needs and audience. (For example, thanks to Chris Brogan for the inspiration for this post)
30. Your own successes can be borrowed upon as well. Look through your old content and think about your most successful strategies. Reuse what works until it doesn’t work any longer.
31. Use past behavior to predict future results.

Organize Group Projects

32. Organize a group writing a project. Each blogger writes on a central theme, and each article links to all the others in the series.
33. Start a social media promotion group. Invite people you respect. Each person can submit content for others to the group to Tweet, Like, etc. only if it’s a good fit. Organize this for free using Google Groups.
34. Organize a group survey in your niche.

Make a Splash

35. The best way to rise above the noise of the billions and billions of pieces of content being shared every day is to do something remarkable.
36. Create a big ambitious group project and invite your readers to participate.
37. Set a big audacious goal for yourself and report on your progress over the months or years it takes you to get there. Chris Guillebeau is visiting every country in the world by his 35th birthday, for example. That’s a story worth tuning into.

Launch a Product or Service

38. Did you know that launching a new product or service can actually help grow your audience? It’s true. Launching a product also always leads to tons of interview requests, links from other blogs, partnership inquiries, and a different kind of respect from colleagues. Plus, because your new product will generate revenue, this should be top on your list.
39. Offer an affiliate program and pay commissions to people who refer customers to your product. Reach out to these affiliates before your launch and offer to help them with content, interviews, webinars or anything else that will help them drive sales. You’ll be getting access to a whole group of customers you wouldn’t have otherwise.

Make Friends in High Places

40. The most consistent source of highly desirable visitors you can tap into are links for other respected sites in your niche. To attract these links on a regular basis, you need to 1) create remarkable link-worthy content and 2) make friends with other great content creators who could link to you. Just don’t make connecting with people online harder than it actually is.
41. Link out freely to content you admire and think your audience would appreciate. Linking out is one of the best ways to get noticed and start making friends online. Make sure you include the name of the site or content author you’re linking to increase the chances of the author learning about your link.
42. Try creating a “follow Friday” or “link love Wednesday” type of post on a regular basis. It’s a great way to get noticed, make friends and share useful content with your audience.

 From this, I found that if I were to create and app or website, it should be engaging, simple, vibrant, ambitious & attractive. 

From this research, I then began to look at a few engaging on screen videos including advertising, typography, motion graphics anything that would normally catch someone's eye. I found it difficult to collect videos in this process as I found websites had restrictions on them preventing me from copying their links. However, some of the videos I have found are engaging and interesting. I then began to research into videos to find out why we should be using them to draw in customers and what effects they have. 

https://vimeo.com/52305654

Here’s why you need to be using video.

There are a number of reasons you should be using video to attract potential buyers to you.

• Video builds trust and makes people confident to buy from you
• The video is overly mobile friendly, with 50% of mobile traffic being for viewing a video. Shoppers love browsing on mobile even if they’ve seen a product in store already
• It’s effective for brand awareness, lead generation, and engagement
• Customers that see a video are 85% more likely to buy
• 90% of buyers genuinely find video helpful in assisting with purchase decisions
• The video is social. It’s shared hugely on social media, in particular, Facebook, and with autoplay features now on Twitter, Facebook, and Instagram, it’s increasingly hard to ignore.

With its compelling engagement and conversion rates, the video is the perfect way to convert a buyer that’s already thinking about buying from you. For the 60% of buyers that aren’t thinking about buying or think they aren’t interested, the video is that sweet spot that educates and compels.

Being top of mind is big business, and with video generating the most effective ad recall rates, it’s getting your video out there for viewing as early as possible.

From this research I've gathered that using color, shapes, audio and video will make my media of choice more attractive, professional & eye catching so will take this into consideration when it comes to the making of my product. 

From this I then began to research into websites and apps that I could create  or recreate:

1. Personal Blog: Write about anything and everything in your life, for fun.
2. Your Own Company Website: Create a website for your small business and promote it through social media.
3. How-To-Do-Something website: Where you show people how to do something through a blog, like how to code a website.
4. Review site: Dedicate your blog on reviewing things, and become an Amazon affiliate to get paid while doing it!
5. Adventure blog: Where you document all your adventures of hot air ballooning, sky-diving, and surfing. Buy a Go-Pro Camera.
6. Niche Site: Choose a focused topic and only write about that every day. This is what this site is!
7. Online Portfolio: Of your illustrations, designs, or another unique talent(s).
8. Game Development Blog: Create a blog on making games and the development process. Get followers and loyal fans.
9. Painting / Art website: Sell your paintings on your own website that’s connected to Paypal. Sell digital copies for cheap.
10. Frugal Website: How to save money as a college student, single mom or just show others how you can get rich by not buying anything.
11. Time-lapse Drawing website: Video time-lapse of you drawing a character with upbeat music. Sell your Artwork.
12. Video Game Website: Upload videos of your screen while you play your favorite game and gather a following on your YouTube/website.
13. Dream Interpretation Website: Create a site and let others submit their dreams so that you can interpret them. Start a journal yourself.
14. Dancing site: Talk about dancing on your blog and have photos, videos, and tutorials on how to dance.
15. Ask A Question Blog: Allow people to ask you anything, and answer them back.
16. Weight Loss blog: Document yourself losing weight and record everything that you do. Make a difference.
17. Scrapbooking website: Show off your scrapbooking skills on your own blog and teach others how to do the same!
18. Wedding Couples Site: Dedicate a site on you and your loved one with photos and sweet moments.
19. Spin Online Class: Where you encourage others to spin with you while they watch your pre-recorded videos!
20. “Best of” Website: Write about the best of everything.
21. Playing Cards Collection Site: Dedicate a website on buying, selling and trading your favorite cards, whether it’s Magic: The gathering or Baseball cards from the 80’s.
22. Career Guides: Be a guru and teach others how to be a professional in a field! Hint: Sell an eBook.
23. Educational Sites For Kids: Create an E-Learning site for kids.
24. Infographic Website: Create unique and useful digital infographics and post as a blog post.
25. Singing Lessons website: Setup a singing your heart out a website and offer singing lessons to your loyal fans.
26. Polls and Surveys Website: Create a site with surveys and polls to learn about others.
27. Cheat Sheet Blog: Teach people how to pass something, like an exam.
28. Walk w/Me website: Start a Walk with my site where you log your walking routes, and ask others to do the same.
29. Product and Services Comparison Site: Talk about and compare two similar products or services. And get companies to pay you to review them!
30. Resource List Site: Create a site full of resources to other things. Gain massive traffic and rank high in search engines.
31. Origami Website: Where you show step-by-step photos of your process. Sell an eBook on Origami making!
32. Company History Site: Talk about the history of companies and how they came to be.
33. Troubleshooting Site: Pick a subject and become an expert at that, helping others troubleshoot their issues.
34. Fashion Blog: Write about popular fashion styles and tips, and upload videos showing it off.
35. MMA forum: Create a WordPress powered forum about MMA and invite friends to join in on the conversation!
36. Poems Website: Write your original and compelling poems online, and share with others your passions.
37. Personal Music Website: Start spreading the word about your musical talents and show off your mad skills!
38. Donation website: Make up an interesting story and ask people to donate.
39. Experimental Site: Create a website where you use yourself as a human experiment, and then document it all.
40. MLM Website: Become an MLM guru and recruit others online, via marketing funnel.
41. Play The Guitar Site: Make videos and teach others how to play the guitar.
42. Get Rich Quick Site: Where you try to get money from people. I’m sure it works.
43. Stamp collecting website: Show off images of old and antique stamps.
44. What Would You Do Website: Where you create hypothetical situations and ask readers, what would they do?
45. Roadkill Site: Take pics of roadkill and upload them to your site. People will love it or hate it.
46. Celebrity Site: Dedicate a blog on a certain celebrity and stalk them online. Follow they're every move and blog about it. Gain many followers.
47. Politics Website: Create a site on your political views.
48. Zorbing website: Teach others the art of zorbing and upload funny videos.
49. You Deserve It Website: Create a site where others can tell stories about getting revenge.
50. Retro Website: Create a retro site with scrolling marquees, snowflakes falling and mouse trails.
51. Food Diaries Site: Eat food, videotape, review and do it again.
52. New Ideas Blog: About creative ideas that others can suggest and comment.
53. Learn a Foreign Language Website: Learn how to speak a new language and write about it! Show others your struggles, what helps you and your learning process.
54. Self-Help blog: Encourage and motivate others with a self-help blog.
55. Top 100 Blog: Create a blog dedicated to the top 100 of a certain subject(s).
56. Please Don’t Hack My Site Blog: Create a site asking hackers to not hack it.
57. Fishing site: Tips and tricks on how to fish in your area, and upload viral videos of you fishing.
58. Save The World Blog: Write about saving the world and world peace.
59. Catfish Blog: Pretend you’re a young attractive lady but then when some guy comes to meet you, you’re actually an older mom.
60. Cat Lovers Website: Blog about cats and share funny photos on your website. Try cats licking each other.
61. Compilation Blog: Create a site that compiles everything of a certain niche. It could be videos, photos, and sound clips.
62. Long-Distance Site: Tips and tricks on keeping a relationship fresh even at long distances.
63. Hiking blog: Capture the excitement of hiking and backpacking in a non-edited video blog, while you’re on the go!
64. Hash Tag Website: Create a site where you make everything a hashtag, and probably get Penguin by Google.
65. Meme Site: Collect images of memes and post it on your blog.
66. Dating Tips Website: Give tips on dating and how to meet people online and in the real world! I’ve personally tried this, it’s fun.
67. Online Marketing Blog: Make a site and teach others to be successful with internet marketing. You probably want to be successful yourself, first.
68. FanFiction Blog: Write made-up stories of your favorite movies and books.
69. Paint-balling website: Put a Go-Pro on your head and record videos of you paint-balling. Upload to YouTube and embed on your own website.
70. Split Personality Blog: Write as if you were someone else, and gain a fan base!
71. Research Blog: Do major research on a certain subject and go in depth on the situation.
72. Am I Cute Blog: Post pics of yourself and ask people to rate you.
73. White Water Rafting Photo Album: Create a fun picture blog on your white water adventure rafting and create a Facebook fan page.
74. It’s a Long Story Blog: Write a novel and post it as a series or chapters on your personal blog.
75. Photo Bombing Blog: Take pics of you photobombing and blog about it.
76. Stop Motion Blog: Dedicate a blog on stop motion photography, and objects dancing to Gangnam Style.
77. How to Gain Weight: A reverse site about gaining weight and helping others do the same.
78. Gold Digger Website: Make a site about how to gold dig, and mislead the opposite sex and get rich.
79. Cake Pop Site: Make cake pop designs and sell your cookbook online.
80. The Ex Page: Dedicate a site on your ex-lover, and blog about all the messed up things they’ve done. At your discretion.
81. Church Website: Create a community online for fellow church goers, if they don’t already have a site.
82. Copycat website: I had to throw this in – copy another website’s idea and make it your own (I don’t mean literally copying content because you will get in trouble for that!).
83. Dinner-containment Blog: Become a dinner making a machine and upload pics on your new creations!
84. Confessions Forum: Create a WordPress powered forum that allows users to make confessions online, and have others respond.
85. Highly Debatable Website: Create a site that always takes the other side, and play the devil’s advocate.
86. Color Blind website: A site that tests your color blindness.
87. Advertisement Site: Sell space on your site just to advertise. I don’t suggest this, though, by itself.
88. Meditation website: Where you have your own meditation podcast and a blog on tips to a better mind.
89. The Nothing Website: Make a site about nothing and just leave it blank.
90. Choose your destiny Blog: Create a blog where you give the reader different paths at the end of each page. A different outcome every time they play and read!
91. News Website: Capture the latest news first, and share with social media sites! Gain traffic and become a journalist on your own.
92. Star Gazing Website: Offer your galactic advice on the stars and universe through photos and a blog.
93. Quotes Website: Create original and inspirational quotes, and share on social media networks.
94. Family Tree Site: Make your family tree and share with your whole family.
95. Holiday Website: Create a site for all the holidays and sell eCards during those seasons.
96. Long Bow Tips: Make a site dedicated to how to use a longbow, shooting techniques and video tutorials.
97. Zombie Website: All about Zombies; Zombie shows, movies, books, and podcasts. Reviews and quizzes.
98. Sports Blog: All about your favorite things about sports.
99. Online Web Store: Why not sell something or a service you provide?
100. And finally, create a website on making a website! Like this website. It’s fun, and you can learn as you go. Plus you can link back to me or write a guest post here to link back to your own website about making websites!
101. Funny Clips Website(By AyeshaMalik): How about a site with your favorite vine, Instagram, YouTube or original funny videos?

I then began to research deeper into websites and apps that I thought could be better websites such as: 

Ticket Master

Skiddle 

Facebook

Social Networking 

Takeaway 

Clothing Delivery 

From this I decided I wanted to create something fresh, I decide I wanted to create a website for local concerts & gigs in village areas which are hosted in pubs etc. The reason for this being is because websites such as ticket master and Skiddle are often advertising big events in big cities & I figured it would be interesting to come up with an app and website that was simple, clear, easy & quick to use.  

To confirm this idea I began to discuss it with a family business friend & we began to generate ideas, we came up with this concept of a website/app: A new event page for 2017 helping you find your local music events in your local area in the UK. This website will be created to make it easier & quicker to find Concerts, Gigs that perform in your local area, pubs, restaurants, theaters, forums, that are not so easy to find online today. Our aim is to give our customers a stress-free experience finding events and booking events online. 

From this, we began to further research to see if we could find any websites that already existed that focused on the spercific type of events in small places like we were and the search came up blank. From there we discussed that we could make this Website/App for real & copyright it.

The more we processed & analyzed the idea the more interested we had become so we grouped together and started putting a logo together using wax. 

During my research, I found that websites & apps that were often found attractive were colorful, used shapes, interactive, had audio and were ambitious, during research i also found how simpler sites were easier to interact with. To help influence my design ideas I then began to research into websites and apps that related to my idea to gather a further knowledge of what customers are expecting and wanting from this kind of app. 

From gathering this information I found that these websites were slow, & complicated to use yet the apps had the simpler design which worked better. Therefore the app/website that I will be creating will be simple like an app but on a larger scale.

The Target audience for this app will be anyone who's interested in concerts & gigs and wants a fast quick & easy way to find tickets to events local to the there area. 

From this, we then began to discuss brand names/logos we decided that we wanted to come to the logo simple and universal so it could be used at all sizes. We used a sans serif font to create this logo as a sans serif font is seen as modern and more stylish in this day, apart from that the font choice DIN is bold & clear making the legibility eye-catching and clear. 

So for this website we also wanted to incorporate videos of music events that have been played at small gigs so the audience can get a feel for the type of concerts and gigs we are selling tickets for.  For this I limited down the area I was going to look at for events that happen locally such as great Daytona, Darlington, stokes just for this project, however, if this was to be produced I'd obviously consider this on a bigger scale. 

For this we researched into pubs, bars,restaurants, forums and theatres that hosted events and found there were over 80 events spaces that didn't have advertising for their events & you had to go to the places where the events were held to get your hands on tickets, because of this it made the idea more interesting. 

During this search, we came across two new business men who are in the recording industry & myself & my friend sat and had conversation about collapsing. We came up with the idea of recording all the events we advertise of artists who are wanting exposure for their music they create and having a page on the website to show the local talent  & having events were talented musicians get the chance to play their music in front of a real live audience  & get to record their music in their recording studio.

We began to put a website together trying to keep it simple we wanted it modern to communicate to the younger generation but also clear to make it universal so anyone could use it.

Below is the design that we started to come up with which is a rough draft of what we would like the site to look like. I added videos of recent gigs around the are, highlighted the main tribute act that was on in the week. I used a sans serif typeface which is simple, clear and modern which communicated to our target audience. We also used the color scheme of Black & red as we wanted to keep the color scheme simple but vibrant at the same time, the color red is an alluring color and works well to stand out. 

This is the final website 

http://evierogen.wixsite.com/mysite