Exhibition Branding
With are group we sat down to discuss ideas into want kind of branding we could create. We decided as a group that we wanted to create branding based on a copper coins and creating walls full of coins and using metallic, I was in charge of the way finding system, however I took on other members of my group tasks on also as we lacked in work & people turning up.
The first idea I addressed was using copper in the way finding system we discussed in a group we wanted to create simple way finding as the coin piece was going to me a large enough statement in itself. We wanted to create a modern looking exhibition which also looked classy we did this by using a sans serif font and using copper to influence this design. We kept the way finding simple on the walls as we didn't want it be visually difficult to look at, so because of this we also considered adding black into the colour scheme to bring the tone of the branding down.
I then began by creating posters in silver/black & copper, I kept the posters simple as, as a group we wanted the posters to be minimalistic because of a coin wall idea. However I felt that the posters could do with imagery in the middle of the posters.
So because of this i choose to create some screen prints of the queens face to try fill out the poster using copper colouring, however I found that when I added it, it was to intense to look at, we discussed as a group that we liked it but thought it would be to much copper overload.
These are the prints which I created for the posters which I think worked successfully however I did agree with my group that the copper was to much & it was detailed so we choose to not include this idea.
I was asked by a member in are group to also help with the logo, so I began by looking at patterns in bank notes which I could manipulate and put either into a logo or symbol this is the pattern which I screen printed which I think works well as did my group, as its classy and eye catching so would attract the viewers (artists & students) attentions.
To develop this further I then began coming up with logo ideas putting the pattern I created into the logo & as a group we tried to come up with a different name for the exhibition but found it difficult. However we did like this idea, we felt that if it was shrunk down small scale that it would not work well as you wouldn't be able to see the pattern.
Overal I am happy with the work that I contributed to the group however I feel that the lack of contact and work within the group did not help are group and we did not get the best ideas we could of and it felt like we rushed it, i'm disappointed with how we worked as a group as I felt that we could of made the exhibition look appealing and how we wanted it to if we worked as a group more & contacted each other more regular. I've learnt from this experience and disappointed with myself as I feel we could have achieved better, however I will take this all into consideration in are next group project.
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